Privacy Policy

Effective Date: August 7, 2026
Last Updated: August 7, 2026

Merrell Building Enterprise, Inc. (“Merrell Building,” “we,” “us,” or “our”) operates https://merrellbuilding.com/.

This Privacy Policy explains the personal information we collect through our website and related communications, how we use and disclose that information, how long we retain it, and the privacy choices available to you.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected when you:

• Visit or interact with our website.
• Complete a contact, consultation, or estimate-request form.
• Schedule an appointment through the website.
• Contact us by telephone, email, or another method provided on the website.
• Interact with our online advertising.
• Otherwise communicate with us about our remodeling services.

This policy does not control the privacy practices of third-party websites or services that we do not own or operate.

2. Personal Information We Collect

The information we collect depends on how you interact with us.

Information You Provide

When you submit a website form or contact us, we may collect:

• Your name.
• Your telephone number.
• Your email address.
• Your preferred contact method.
• The type of remodeling project you are considering.
• Your project location or service area.
• Information you provide about your home, project, budget, timing, or goals.
• Appointment or consultation information.
• Communications between you and Merrell Building.
• Any other information you choose to include in a message.

Please do not submit Social Security numbers, financial-account information, medical information, or other sensitive personal information through our website forms.

Information Collected Automatically

When you visit the website, we and our service providers may automatically collect:

• Internet Protocol address.
• Browser and device type.
• Operating system.
• Referring website or advertising source.
• Pages viewed and features used.
• Dates, times, and approximate duration of visits.
• General or approximate location derived from an IP address.
• Cookie identifiers and similar online identifiers.
• Advertising campaign and conversion information.
• Information about how visitors navigate and interact with the website.

We do not ask visitors to provide precise geolocation information through our website forms.

Information From Other Sources

We may receive information from:

• Advertising and analytics providers, such as Google and Meta.
• Scheduling, form, email, and customer-communication providers.
• Referral sources.
• Publicly available sources.
• Someone who refers you to us.

3. How We Use Personal Information

We may use personal information to:

• Respond to questions and remodeling inquiries.
• Contact you using your selected contact method.
• Schedule consultations and appointments.
• Evaluate potential projects.
• Prepare estimates, proposals, designs, or service recommendations.
• Provide remodeling and related services.
• Maintain customer and project records.
• Communicate about appointments, estimates, projects, warranties, or services.
• Operate, maintain, troubleshoot, and secure the website.
• Prevent spam, fraud, abuse, and other harmful activity.
• Understand how visitors find and use the website.
• Measure website and advertising performance.
• Attribute inquiries or conversions to advertising campaigns.
• Improve our website, services, and communications.
• Send promotional communications when permitted and appropriate.
• Comply with legal, tax, accounting, insurance, licensing, and regulatory requirements.
• Establish, exercise, or defend legal claims.

We may combine information collected through the website with information obtained through other interactions with you.

4. Cookies and Similar Technologies

Our website uses cookies, pixels, tags, and similar technologies. Some are necessary for the website to function, while others support analytics or advertising.

Our cookie categories include:

Essential Cookies

Essential cookies support functions such as:

• Website security.
• Spam prevention.
• Website forms.
• Remembering cookie preferences.
• Displaying website security or trust features.
• Maintaining reliable website operation.

Essential cookies cannot be disabled through our cookie-preference panel because they are necessary for the website to function.

Analytics Cookies

Analytics cookies help us understand website traffic and how visitors use the website. This information may include pages viewed, general location, device type, referral source, and website interactions.

Marketing Cookies

Marketing cookies and similar technologies may help us:

• Measure advertising performance.
• Attribute inquiries to advertising campaigns.
• Understand whether someone previously interacted with an advertisement.
• Create or use advertising audiences.
• Deliver or improve relevant advertising.

Managing Cookie Choices

When the cookie banner appears, you may select:

• Accept All
• Reject Optional
• Manage Choices

You can reopen the cookie-preference panel using the website’s Cookie Preferences control. Merrell Building’s consent system generally remembers your selection for 30 days.

You may also delete existing cookies using your browser settings. Deleting cookies may cause the website to ask for your preferences again.

For the current list of cookies, their purposes, providers, and durations, please review our Cookie Policy.

5. Analytics, Advertising, and Website Services

Our website uses or may use the following services:

WPForms

WPForms provides website contact forms and related form functionality. Depending on the configuration and features used, WPForms may process form submissions and technical information needed to operate the forms.

Learn more in the WPForms Privacy Policy.

hCaptcha

hCaptcha helps protect website forms from spam, fraud, and automated submissions. hCaptcha may process device, browser, interaction, and technical information to determine whether a submission is made by a person or an automated system.

Learn more in the hCaptcha Privacy Policy.

Google Analytics and Google Tag Manager

We use Google Analytics to understand website traffic and how visitors interact with the website. Google Tag Manager helps manage analytics, advertising, and other website tags.

Google may process information such as online identifiers, IP-derived location, browser and device information, referral sources, pages viewed, and website interactions.

Information about how Google processes information from websites using its services is available in Google’s Privacy Policy and its information for sites and apps that use Google services.

Google Ads

We may use Google Ads conversion measurement and related advertising features. These technologies help us determine whether an advertisement resulted in a website visit, inquiry, telephone call, or other action.

Google may receive cookie identifiers, advertising identifiers, campaign information, device information, and website interaction data, depending on your cookie choices and our configuration.

You can learn more through Google’s advertising privacy information.

Meta Pixel

We may use Meta Pixel to measure advertising performance, attribute website activity to Meta advertisements, and support advertising audiences.

Meta may receive online identifiers, browser or device information, pages visited, advertising interactions, and related website activity.

Learn more in the Meta Privacy Policy.

GoDaddy

Our website may use GoDaddy services for website hosting, operation, security, performance, or visitor-traffic measurement.

Learn more in the GoDaddy Privacy Policy.

TrustedSite

TrustedSite provides security and trustmark features displayed on the website. It may use essential or functional technologies to display and manage those features.

Learn more in the TrustedSite Privacy Policy.

WPConsent

WPConsent manages the website’s cookie banner, cookie categories, and visitor consent choices. It stores information necessary to remember the cookie preferences selected on your device.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Website and Technology Providers

This includes companies that provide:

• Website hosting and maintenance.
• Website forms.
• Spam and fraud prevention.
• Website security and performance.
• Cookie-consent management.
• Data storage and technical support.

The information disclosed may include contact information, form information, device data, online identifiers, and website activity.

Analytics and Advertising Providers

We may disclose online identifiers, device information, website activity, referral sources, advertising information, and conversion information to analytics and advertising providers such as Google and Meta.

Communication, Scheduling, and Customer-Service Providers

We may use service providers to help manage email, telephone communications, appointment scheduling, customer communications, or project inquiries. These providers may process contact information, communication records, and appointment details on our behalf.

Professional Advisers

We may disclose information to attorneys, accountants, insurers, consultants, and other professional advisers when reasonably necessary.

Legal and Safety Disclosures

We may disclose information when reasonably necessary to:

• Comply with applicable law, regulation, court order, or legal process.
• Respond to a lawful government request.
• Protect the rights, property, or safety of Merrell Building, our customers, website visitors, or others.
• Investigate fraud, security incidents, or misuse of the website.
• Establish, exercise, or defend legal claims.

Business Transactions

Information may be disclosed as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate safeguards.

We do not sell personal information for money.

However, our use of advertising services may involve disclosing online identifiers and website activity to advertising providers. Depending on the law that applies, this type of disclosure may be considered “sharing,” a “sale,” or processing for targeted advertising.

7. Targeted Advertising and Opt-Out Choices

Google Ads and Meta Pixel may use cookies, pixels, or similar technologies for advertising measurement or targeted advertising.

To opt out of optional advertising technologies:

1. Select Reject Optional on the cookie banner; or
2. Open Cookie Preferences and turn off the Marketing category.

You may also contact us at info@merrellbuilding.com with the subject line Privacy Request — Advertising Opt-Out.

Changing your preferences applies to future use of supported optional technologies. You may need to clear cookies already stored in your browser to remove previously created identifiers.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including:

• Responding to an inquiry.
• Following up about a potential project.
• Providing requested services.
• Maintaining project, warranty, and customer-service records.
• Meeting legal, tax, accounting, insurance, licensing, and contractual requirements.
• Resolving disputes.
• Preventing fraud or misuse.
• Establishing or defending legal claims.

The retention period depends on the type of information, the nature of our relationship with you, and applicable legal requirements.

Cookie-specific retention periods are listed in our Cookie Policy.

We may retain limited records of privacy requests and opt-outs as necessary to document and honor those requests.

9. Data Security

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we maintain.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure. You should use care when submitting personal information online and avoid sending sensitive information through general website forms or unencrypted email.

10. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Confirm whether we process your personal information.
• Access personal information we maintain about you.
• Correct inaccurate personal information.
• Request deletion of personal information.
• Obtain a portable copy of certain information.
• Obtain information about the categories of third parties to which information has been disclosed.
• Opt out of targeted advertising.
• Opt out of the sale or sharing of personal information.
• Opt out of certain automated profiling that produces legal or similarly significant effects.
• Withdraw consent where processing is based on consent.
• Appeal a decision concerning a privacy request.
• Exercise your rights without unlawful discrimination.

These rights may be subject to exceptions. For example, we may need to retain information to complete a requested service, comply with law, maintain business records, protect security, or establish or defend legal claims.

Submitting a Privacy Request

To exercise a privacy right, email:

info@merrellbuilding.com

Use the subject line:

Privacy Request

Please describe:

• The right you wish to exercise.
• Your name.
• The email address or telephone number associated with your interaction with us.
• Any information reasonably needed to identify the relevant record.

You may also call us at (410) 526-5959.

We may request additional information when reasonably necessary to verify your identity and protect your information from unauthorized access. We will use verification information only for handling the request.

We will respond within the period required by applicable law. If additional time is reasonably necessary, we will notify you as permitted by law.

Authorized Agents

Where permitted by law, an authorized agent may submit certain requests on your behalf. We may request evidence of the agent’s authority and may need to verify your identity directly.

Appeals

If we deny a privacy request, you may appeal the decision by emailing info@merrellbuilding.com with the subject line:

Privacy Appeal

Explain why you believe the decision should be reconsidered. We will review and respond to the appeal as required by applicable law.

11. Email, Telephone, and Marketing Communications

We may contact you to respond to an inquiry, schedule a consultation, discuss an estimate or project, or provide customer service.

If we send promotional emails, you may unsubscribe using the link provided in the message or by contacting us. Even after opting out of promotional communications, you may still receive non-promotional communications related to an active inquiry, appointment, project, transaction, warranty, or legal obligation.

12. Children’s Privacy

Our website and remodeling services are intended for adults and are not directed to children under 18.

We do not knowingly collect personal information from children through the website for targeted advertising. If you believe a child has provided personal information to us, contact us at info@merrellbuilding.com so we can review and, where appropriate, delete it.

13. Third-Party Links and Services

Our website may link to third-party websites or services, including review platforms, social-media services, scheduling tools, map services, and contractor or consumer-information resources.

Those third parties have their own privacy practices. Merrell Building is not responsible for the content, security, or privacy practices of third-party websites or services. Review their privacy policies before providing information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy when our website, services, vendors, or legal obligations change.

When we update the policy, we will revise the “Last Updated” date at the top. If a change is material, we may provide additional notice when appropriate or required by law.

15. Contact Us

Questions, privacy requests, and concerns may be directed to:

Merrell Building Enterprise, Inc.
Westminster, Maryland
Website: https://merrellbuilding.com/
Email: info@merrellbuilding.com
Telephone: (410) 526-5959